Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today announced a strategic partnership with Tomato Interactive in China, a subsidiary of BlueFocus media group (hereinafter referred to as "BlueFocus Media"). The partnership will enable Chinese brands to [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Social media giants sanction Russian media following Ukraine invasion; Chinese start ups follow TikTok's exit from India; Apple [...]

Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital transformation, has presented its financial results for the 2021 financial year. The consultancy has achieved a record turnover, reaching €108.2m (£90.2m), 87.7% more than the previous year. Additionally, gross [...]

Yahoo has unveiled its latest ad solution, Video Lite, in Asia-Pacific (APAC) to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, and [...]

4D, a division of Silverbullet, today announced it has partnered with emotional AI company, Reticle, as it continues to enhance its Context Outcomes Engine offering. 4D is excited to partner with Reticle, who joins its Dimension Marketplace network which supports [...]

AdPlayer.Pro, an international provider of outstream video advertising solutions, has introduced new video ad server functionality, focusing on the wider integration of YouTube creatives into publishers’ inventory. According to the company's official announcement, the newly-released features enhance publishers’ ability to connect [...]

AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores.  Según el [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Walmart reveal USD $2.1bn (~£1.54bn) ad business; triple acquisition boosts growth for Kin + Carta; Meta looks to [...]

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

Simon Eaton has been appointed managing director at Fifty Technology after serving as the company’s UK commercial director since 2020.  Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology, and data to help [...]