Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program. This Pega Partners distinction allows clients to easily identify and collaborate with the [...]

Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT, and desktop, is thrilled to reveal 97% year-on-year revenue growth for the year ending 31st December 2021. This growth trajectory reflects the company’s successful pivot to offer only [...]

COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the publishers' data and monetise their users with a privacy-by-design approach. COPE Content Performance Group is [...]

OneTrust have announced Emily McEvilly is joining the company as their first chief customer officer, effective from 1st March. McEvilly brings over 25 years of deep experience focused on customer success at leading technology companies, delivering seamless and impactful customer journeys. In this [...]

ADvendio is pleased to announce the appointment of Ralf Kordsmeier as chief operating officer. Formerly COO of Sinnerschrader Commerce (part of Accenture), Kordsmeier was responsible for the business operations of their German and Czech Republic divisions. Focused on meeting growing market [...]

AdTonos, an independent audio ad-tech company with a platform that is easy to use and gives advertisers and publishers full control of their ads, will represent British innovation internationally. The first occasion will be at the Mobile World Congress (MWC) in [...]

Taboola, a global leader in powering recommendations for the open web, has been awarded the Gold Standard 2.0 Certification by the IAB UK, the United Kingdom’s industry body for digital advertising. By achieving this certification, the IAB has verified Taboola, through [...]

In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally. The new AAA title is [...]

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial shifts in the sector each year. To name a few: the launch of Prebid in 2015, the switch from a second-price to [...]