With growing demand for premium ad placements and trusted inventory, Novicue rolls out an essential audio inventory checklist to help advertisers secure the right inventory at the right price.  Inventory quality issues have been a major concern for advertisers for a [...]

Powered by Comcast Advertising Media Solutions' partnership with measurement specialist xpln.ai, Focus will enable advertisers and agencies to buy impressions that reach a selected attention duration of at least two, three, or five seconds for premium online video and CTV [...]

Roxanne Harley, head of growth at Azerion UK, expands on the biggest challenges advertisers are facing this year, focusing on fragmentation. She examines what's needed to make omnichannel campaigns work, and details how unified activation in action can look. What [...]

Shirley Marschall explores advertisers' obsession with Gen Z, and why they'd be wise to cast a wider net. Are you over 28? If so, sorry to break it to you but you’re no longer relevant. Actually, according to the ad world, you [...]

When it comes to representing the disabled community in advertising, how can brands and marketers get it right? We reflect on insights from Purple Goat’s Awareness to Action event. The gap in disability representation  Improving representation within the advertising industry forms [...]

In today’s Digest, we discuss Amazon & Microsoft’s cloud dominance harming competition, Reddit’s revenue surge on AI and ad growth, and Google losing a US appeal in the Epic Games app store case. Amazon and Microsoft cloud dominance harms competition Britain's antitrust [...]

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence into the ecosystem. The contextual advertising market was valued [...]

DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, today released its 2025 Global Insights: EMEA Report, spotlighting key advertising trends and media quality benchmarks. The report draws on over one trillion impressions [...]

UK marketing budgets made a bounce back in Q2 2025, following their drop in the previous quarter. We look at what industry leaders make of the latest findings.  Marketing budgets expanded at the strongest pace in a year during the second [...]

Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world's most comprehensive game [...]