Simon Halstead is Director, Microsoft Advertising Exchange and Scale Display, EMEA, Microsoft Advertising Disclosure – I have worked for agencies, sales houses, networks and now work for one of the world’s leading publishers and exchanges. Microsoft have a valued partnership with [...]

Mark Connolly is the newly appointed European Managing Director at AudienceScience. Here Mark talks about the issues and challenges currently facing the industry and the important role that technology will play in 2013. I have been fortunate enough to have worked [...]

Ad Trader Conference is back on April 18. This year we will bringing the most senior ad execs in Germany to Berlin. Now in its third year, Ad Trader Conference is the most influential event for the German data-driven advertising [...]

Much is spoken and written about the growing economic strengths of the BRIC markets, it is one reason why ExchangeWire has a growing presence in these markets. However, when it comes to ad tech, India often is left in the [...]

The market in Spain for programmatic media trading is bucking the trend despite the Spanish recession, as publishers there look beyond their own borders for extra revenue, and technology adoption within video is fuelling this trend.

Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's new personalised trageting solution in the region, as well as developing trends in the APAC display marketplace. Why did SVG decide [...]

As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for their consumer privacy compliance, digital marketers are looking for alternatives. Here James Lamberti, General Manager and Vice President at AdTruth, [...]

The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry is ready to make very important efforts to insure that ad-viewability will be correctly measured. Correctly means, "so robustly that [...]

The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire recently caught up with some of more progressive vendors [...]

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But has universal frequency capping really [...]