Fabien Magalon is Managing Director for the new premium publisher exchange group 'La Place Media', announced today. Here he gives his insights as to what this means for French publishers and advertisers looking forward. Why has this group of premium [...]

Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors of Nordic excellence. However, it can also illustrate a case in point I’d like to make regarding the state of display [...]

ATS London returns to the BFI on September 18th. The line up and planned content is more expansive than ever. Aligning itself to the major developments seen across the data-driven ecosystem in the last 12 months, the first major panel [...]

Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What does Ybrant Digital offer that other solutions in the space don't? It is indeed very difficult to distinguish the different companies in [...]

Paul Frampton is Managing Director at MPG & Media Contacts. Here he discusses how his agency employs data-driven strategies to inform brand message/positioning for clients, the vagaries of oversupply of data and technology in the digital ad space, and the [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]

James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party data. What would happen if Facebook partnered with third-party data providers? Warning: if you’re a privacy fanatic, then it will probably [...]

We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way we communicate, access content, engage with products, services and ultimately the world around us. According to Mary Meeker, the app economy [...]

Digital marketing company IgnitionOne released a research study yesterday showing the effect of media types and exposure paths on the speed of conversion and on the average order value (AOV). In this report, IgnitionOne applied their attribution analysis to examine the [...]