×
  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's Atlas; Quantcast buys Struq, and Affiperf's 'meta DSP'.   Closed ecosystem players stack up  AOL, Facebook, Google, Microsoft and a whole host [...]

  • AOL & Publicis Ink Global Video Deal

    Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see the ad tech firm  provide programmatic video and linear TV services to the France-based advertising behemoth, building on its Adobe [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and WPP ink landmark deal; Even more consolidation in the mobile sector; Facebook mooted to unveil new Atlas platform, and more [...]

  • 'We Believe Strongly That The Agency Is The Right Place For Programmatic Technology'

    Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis’ parent company WPP will invest $25m in AppNexus. Here Brian O'Kelley, AppNexus, CEO, [...]

  • AppNexus, WPP Ink Landmark Deal 

    AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee, while Xaxis' parent company WPP will invest $25m in AppNexus.  The pair today (22 September) announced [...]

  • Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera

    Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire's Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.  The Amobee cross-channel, cross-device [...]

  • Welcome To ATS Tokyo

    Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic advertising industry to crack Japan, which is still to this day one of the world’s largest, yet nuanced, advertising markets. With [...]

  • The Rise Of The Mega Stacks

    Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry consolidation. At the risk of overusing the latest buzzword, we are in a period of serious consolidation.  It was inevitable due [...]

  • Adobe & Publicis Ink Landmark Deal To Move Beyond Last-Click

    Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect the ad tech space, and today (10 September) Adode went some way to answering the question with news of its [...]