Today’s news: Ads Arrive to Google’s AI Overviews; OpenAI Raises $6.6bn in Funding; Meta and Apple Reject EU’s AI Pact  Ads are finally arriving to Google’s AI Overviews, the tech giant announced in a blog post last week. The feature was [...]

This week on The Stack: Latest Legal Moves in Ad Tech; Microsoft Takes On Google with New AI Features; Today’s MadTech Daily  Legal affairs are certainly active in ad tech at the moment. Epic Games threw antitrust accusations at both Google [...]

Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

From marketers giving life to memorable campaigns by harnessing CGI to how AI enhances targeting for outdoor media, we examine the ways evolving technologies have been transforming the OOH industry.  A world of endless possibilities  The past few years have shown us [...]

Zefr, a global leader in brand suitability targeting and measurement, has announced the expansion of its AI-Powered Brand Safety and Suitability Verification solution on YouTube to include reporting for Zefr's industry-aligned misinformation category.  Zefr's Brand Safety & Suitability Reporting on YouTube [...]

DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...]

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

Today’s news: Apple Allows Alternative App Stores in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model  Thanks to the Digital Markets Act, Apple will be allowing third-party app stores on iPads within the EU from today (16th September). [...]

MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognised technology executive, brings extensive experience across a wide spectrum of [...]

Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]