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  • InMobi Insights Survey Finds Amazon Prime Day Shifts Holiday Shopping Season Earlier

    InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 19th, 2023) released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi's [...]

  • The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP

    This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]

  • Amazon Prepares SSP Launch; Tracer raises USD$18.1m

    In today's ExchangeWire news digest: Amazon prepares to launch a new SSP; Tracer raises USD$18.1m (£14.2m); and Joe Zawadzki formalises MediaMath bid. Amazon prepares SSP launch Amazon is preparing to launch a new supply-side platform and is actively recruiting across a range [...]

  • X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

    In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

  • IMDA Introduces Online Safety Code; Threads' DAUs Halve

    In today's ExchangeWire news digest: Singapore's IMDA introduces the Online Safety Code; Threads sees its daily active users more than halve; and Spain fines Amazon and Apple for an anticompetitive agreement. Singapore imposes online safety code The Infocomm Media Development Authority (IMDA) [...]

  • Norway to Fine Meta Daily Over Privacy Violations; Amazon UK Down 1 Million Mobile Users

    In today's ExchangeWire news digest: Norway threatens to fine Meta daily over privacy breaches; Amazon UK loses one million users as its competitors grow; and EU regulators drop their investigation of payments firm Global Blue. Meta could receive daily fines in [...]

  • Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games

    In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]

  • Twitter to Turn to Video in Major Revamp; Intel to Invest Billions in Israel Chip Plant

    In today's ExchangeWire news digest: Twitter reveals plans to prioritise video to investors; Intel agrees to invest billions in a new chip plant in Israel; and the UK clears Amazon's planned purchase of Roomba-maker iRobot Corp. Twitter overhaul to focus on [...]

  • The Current Retail Media Landscape

    Touted as digital advertising’s “third wave”, retail media has emerged as one of the hottest topics in ad tech. Although the Covid-19 pandemic initially forced retailers to shift their focus onto the medium, retail media’s exponential growth can be attributed [...]

  • Getir Eye Flink Acquisition; Vice Media Facing Bankruptcy

    In today's ExchangeWire news digest: Getir look to acquire Flink; Vice Media reportedly prepare to file bankruptcy; and ad spend on Amazon Prime grows. Getir in talks to acquire Flink Rapid delivery service Getir is reportedly in talks to acquire Flink. The [...]