In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Marketers drowning in whirlpool of data; BuzzFeed inks joint venture with Yahoo Japan; APAC mobile users most [...]

Following a survey that found Singapore to be severely lacking in effective ad metrics, IAB's local chapter has called on ad tech vendors to reach an agreement for digital measurement and for marketers to start educating themselves. Without a proper [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Self-serve Instagram campaigns roll out in AU; China online ad spend climbs 42%; Malaysia's Axiata buys out [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China's [...]

Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move away from spot-buying, but it will require the use of a single common set-top box. Alex Khan, Southeast Asia managing director [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: 33Across launches 100% viewability platform in three APAC markets; Nielsen expands Digital Ad Ratings into Asian markets; [...]

While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile campaigns. In this industry byliner, Smaato's Asia-Pacific managing director Malcolm Wong discusses the challenges of [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia's Adskom raises Series A for regional expansion; Mangham Gaxiola joins Dentsu Aegis Network, launches McGarryBowen in [...]

Delegates at this year's ATS Singapore expressed concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need for open data systems to drive the development of programmatic in the region. Matt Harty, Asia-Pacific [...]

There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic buyers from scaling their campaigns and reaching the audience they want. This, however, is set to change as publishers in the [...]