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  • AdNear Raises $19m To Boost APAC Programmatic Sector

    Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital economy there,  as the South East Asian (SEA) digital industry collectively bids to bolster its prominence in the wider advertising [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's Fyber sells to RNTS Media; ExchangeWire begins ATS New York countdown; UK digital spend valued at £7bn a year; Ebuzzing [...]

  • First Class Data Is Your Ticket To Success

    One of ExchangeWire's industry insiders discusses one of the ac tech's key buzz phrases - 'big data' - and how it is now inextricably linked to CMOs, but also highlights how not all data is created equally, and warns marketers over [...]

  • The Move To Cross Screen IDs And Its Potential Fall Out

    Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising's biggest event this this week, and a consistent theme in their messaging appears to be 'programmatic' and 'cross-screen', as the industry prepares to lay [...]

  • 'Marketers Buy Clicks But Don’t Understand What They Get'

    Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the programmatic advertising sector in APAC is addressing the audience disjunction problem, particularly in a market that is largely ‘mobile-first’ where [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]

  • Do Marketing Clouds Mean Stormy Weather Ahead For Ad Tech?

     This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well as gaze into the near and distant future in an attempt to forecast the challenges facing the ‘traditional’ ad tech [...]

  • Bigger And Better: How Mobile Video Will Kill TV

    Stephen Upstone, LoopMe, CEO, asks if mobile has just leapfrogged magazines, newspapers and radio, in terms of ad spend, could TV be next? And if so, how will it overtake the king of the ad revenue channels? Mobile display advertising is eating [...]

  • Marrying Data And Creativity 

    The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the digital era advances to a chapter marked ‘big data’ this is starting to change, as ad agencies more commonly associated [...]

  • ATS London Preview: Can Legacy Publishers Survive In The Era Of Long-Tail Apps?

    The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media consumption on handheld devices has posed them with an even more difficult quandary as they now compete with Silicon Valley [...]


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