ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters for Facebook and WPP; ISBA calls for transparency; Xaxis appoints Harcus as UK MD; LiveRamp enters UK and FR markets; Unlockd receives funding; Voluum launches martech suite; and Apple considers paid search for App Store.   Show of force in Facebook and WPP quarterly reviews While Google and Apple disappointed in recent earning calls, Facebook and WPP are on a high. Facebook’s earnings exceeded [...]

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Yesterday, October 27, 2015, Apple, Twitter and Rubicon Project announced quarterly financial results. All three Companies reported growth, however, Twitter shares slumped by 13% overnight due to light guidance for the following quarter.  22% revenue growth: a new record for Apple  Apple posted quarterly revenue of USD$51.5bn and quarterly net profit of USD$11.1bn, or $1.96 per diluted share. These results compare to revenue of USD$42.1bn and net profit of USD$8.5bn, or $1.42 per diluted share, in the year-ago quarter. Gross margin was 39.9%, compared to 38% [...]

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ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works in apps. Google’s accelerated mobile pages go liveA new approach by Google? The internet giant has just unveiled its project ‘Accelerated Mobile Pages’ – which is open source and therefore does not generate any revenue for Google. Instead, Google is pushing [...]

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Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo Report Strongest Growth in Display Since 2010 Yahoo reported revenue growth of 15% year-over-year yesterday driven by strong growth in display and innovation in mobile search, as the company continues to transform. GAAP revenue increased from $1,084m in Q2 2014 to $1,243 in Q2 2015. However, increased cost of revenue ($44m in Q2 2014, $200m in Q2 2015) and a loss from [...]

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple devices secure 78% video ad completion rate; 5.35 billion rich media mobile impressions wasted in Q1 2015; and 58% of consumers using retail apps 91% of UK Millennials own a smartphone In the UK, 91% of Millennials own a smartphone, according [...]

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Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first developer event, live data log streaming to help enable real-time business decision-making, and the prevailing dynamics of the ‘ad tech power game’.EW: You are about to host what you’ve billed as the first-ever ad tech developer conference – AppNexus Optimise – what level of attendee are you expecting, and why introduce this to the roster of events [...]

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Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and explores what they tell us about the contemporary ad tech landscape.The industry’s biggest names have released their latest quarterly earnings, and the ad/martech land is collectively scratching its head wondering what it all means? The universally welcome answer to that question is that tech is officially hot! We need only look at Apple, which recently announced [...]

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ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week’s edition: Google misses Wall Street forecasts; Facebook’s mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath appoints new co-presidents.  Google misses revenue forecastsGoogle this week announced its financial results for the last quarter of 2014, with revenues of $18.1bn for the period, plus annual revenues of $66bn for the year, with Wall Street analysts claiming the figures [...]

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With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in the world could impose itself in the ad tech sector, and realise the commercial value of its much coveted iTunes data.  Apple’s renewed designs on the advertising business were revealed when it was announced it was to start selling its iAd inventory on a programmatic basis, with several firms including MediaMath, Rubicon Project, among others, over four years after its iAd unit [...]

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Next year will be the year of mobile no more as the multiscreen audience prevails; the ‘war on data’ will become the ‘war on identity’; and we’ll see the emergence of the ‘vertical walled garden’. Read more predictions for 2015 from Gareth Davies, Adbrain, CEO and ExchangeWire columnist, as he eyes the emergence of new players on the ad tech scene, as well as the death of the Lumascape as we know it.     1. Simplicity rules  Forget predictions, the digital consumer is already a default [...]

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