As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to turn to solutions that can help them analyse patterns and identify correlations. The answer here lies in 'deep-learning algorithms', which [...]

AI is quickly becoming the new buzzword in advertising, but there is more to AI than just machine learning, the most talked about aspect in the AI family. Writing exclusively for ExchangeWire, Gregory Yates (pictured below), CMO, RICG, explains the [...]

How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial  director, Joel Christie, explains how artificial intelligence can fix the failings of outdated marketing to meet and exceed the expectations for generations to come. The digital economy is by its [...]

Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues. These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet's chief revenue officer. They [...]

What do we really mean when we talk about AI? ExchangeWire speaks with Sophie Light-Wilkinson, senior director of marketing, Rocket Fuel, about how AI transcends everyday lives and what it is doing for the future of programmatic marketing. ExchangeWire: As consumers [...]

What does the changing face of data signal for the future of advertising? Are advertisers maximising data and how is it being utilised differently from market to market? What role will AI play? Paul Martin, vice president analytics and insight, [...]

While data can drive campaign goals, marketers sometimes just need to rely on good intuition and judgement, tapping analytics instead to help them make better decisions. They also should practise some restraint when deciding the types of tools to deploy, according [...]

As the rise of massively distributed computing power, decreased cost of data storage, and a proliferation of open-source frameworks turn conventional computing paradigms on their head, new and lucrative opportunities are being created to develop innovative artificial intelligence applications, writes [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Rewarded video boosts retention; Far-reaching benefits of AI; and Low [...]

Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers. The region, however, also is widely disparate with [...]