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  • Millennials Love AI; Strength in Programmatic

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Millennials love AI; Strength in programmatic; and Fickle holiday customers. [...]

  • 3 Reasons Brands Should Pay Attention to Predictive Intelligence

    Predictive intelligence, artificial intelligence (AI), or machine learning – call it what you want, but chances are you have already heard one of these terms in any future-gazing discussion. In this piece, Michelle Huff (pictured below), chief marketing officer, Act-On, [...]

  • Algorithms Crossing the Divide: Can Machines Predict When You Will Fall in Love?

    Are machines taking over the world? Are robots making all our decisions for us? From politics to the economy, the automation debate is seeping into every walk of life. Ahead of AdWeek Europe, Gavin Johnson, UK commercial director, AOL asks [...]