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  • Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

    Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

  • OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers

    OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world. According to eMarketer, more than two-thirds of US digital [...]

  • RMT and Semasio Introduce Motivation-Based Targets

    Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology has been repeatedly and publicly validated by objective third parties — Nielsen NC Solutions, 605, and Simmons — in studies [...]

  • Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

    Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with PubMatic, a digital advertising technology company. PSI enables advertisers to curate custom Private Marketplace (PMP) deals by mapping Captify’s dynamic [...]

  • Silverbullet Achieves Adobe Audience Manager Specialised Partner Status in EMEA

    Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations [...]

  • New Employment Segments With Over 400 million Profiles from OnAudience.com

    OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and [...]

  • OnAudience.com Launches Online Taxonomy

    OnAudience.com, one of the world’s largest audience data provider, released an online taxonomy - a new tool that will help marketers to easily find the right target group. It is dedicated for media planners and digital marketers who want to [...]

  • Two Homemade Remakes of Classic Ads More Emotionally Engaging Than Originals

    How do your average Joe’s ad creation skills compare to some of the country's most renowned brands? Even better than the real thing. That’s certainly the case with ITV’s The People’s Ad Break after two homemade remakes of classic ads were found to [...]

  • Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind

    Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to [...]

  • Picnic Media Continues To Scale Up With Ex-Captify Hire

    Picnic Media, the user-first ad marketplace that transforms the way publishers monetise their AMP inventory, continues their growth by appointing Alex Taylor as partnerships director. Alex has the remit to develop Picnic into the leading AMP monetisation solution through growing [...]


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