In this column for ExchangeWire, Shirley Marschall grapples with the brand safety quandary, and how AI technology could be leading the industry down the path of weaponised addiction. We need to talk about brand safety. No, we actually need to rethink [...]

MarkApp, the high-growth ad tech company operating a full-stack exchange across CTV, mobile, and web, today (1st September, 2025) announced the launch of Pantheon’s AI Agent Stack. This new suite of five active AI agents transforms how advertisers plan, deliver, [...]

Emily Shaw, digital account director, The Kite Factory takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete—it’s becoming more valuable than ever...

Silverpush, the contextual intelligence company, today (11th June, 2025) announced the release of Silverpush Mirrors for TikTok, an AI-powered contextual intelligence solution that allows brands to plan, activate, and optimise brand-safe TikTok campaigns at scale.  Powered by the company’s award-winning contextual [...]

"Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

Zefr, a global leader in brand suitability technology for social platforms, announced today the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This new offering enables advertisers to pre-screen and exclude domains across Google’s [...]

MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

Mantis, a leading provider of contextual advertising solutions with built-in brand safety and suitability, announced the launch of Mantis  Attention, powered by Adnami. Adnami is a leading ad tech company, empowering users with attention-driven advertising solutions. The launch is designed to [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

In the first of an article series examining key findings in the most-recent edition of the ExchangeWire Media Pulse, research lead Mat Broughton examines the current state of brand safety, and the potential role AI will play in its future [...]