Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, Juliet McCutcheon Idan Shuklin, and Kasper [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: The Programmatic Advisory acquires Forge Group; Infectious Media launches in-housing consultancy; Criteo partners with Pixalate; FreeWheel Council for [...]

Channel Factory, a world leader in YouTube brand suitability and ad performance, today announced the results from their recent Brand Suitability Survey. The survey sample included brands from US and EMEA and provides a wide view of the sensitivities that [...]

Smadex successfully passed the review process for the IAB Gold Standard and has been awarded the brand safety certification. The prestigious certification process was created by the IAB to encourage the adoption of brand safety best practices, with the aim [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAB Tech Lab releases proposal for consumer pivacy solution; Teads unveils Teads for Publishers; DoubleVerify launches Semantic Science [...]

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK viewability reaches over 70% for the first time; ADmantX boosts its brand care offering; 1plusX expands into [...]

ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces it has launched new brand safety categories for different vertical sectors to reinforce its Brand Care offering. Powered by its Natural Language Processing (NLP) technology, [...]

Cannes Lions 2019 has come to a close, bringing an end to this year’s menagerie of yacht-hopping, deal-making, and bread-breaking. Whether you are back in the office, having swapped rosé for Arabica, or enjoying insight from ATS Singapore, here’s a [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ADmantX launches Homepage Intelligent Solution to help boost ad revenue for publishers; PubMatic releases report on supply path [...]