In October 2016, Nick Welch (pictured below), business development director, UK, ADmantX, argued in an ExchangeWire article, that brand safety shouldn't take a backseat to revenue safety, explaining the importance of making brand safety a focus before it hits the bottom [...]

In the plexus of traffic quality, brand safety, ad fraud, fake news, and transparency, the more the industry fuels the conversation, the more it seems it's creating a rod for its own back. ExchangeWire speak with Marc Goldberg (pictured below), [...]

With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic, and viewability. China’s unique digital environment presents challenges that have often led to misconceptions for marketers preparing to spend advertising [...]

Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry for both publishers and advertisers in Q1 2017. The report identified six key trends from activity in the last quarter, [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Teneo buy Asian communications agency; IAS add nine Asian languages to brand safety tool; SpotX want to [...]

Google announced their latest set of quality improvements for search, nicknamed 'Project Owl', following recent criticism around the promotion of fake news and problematic Featured Snippets. Writing exclusively for ExchangeWire, Simon Schnieders, founder and CEO, Blue Array, asks whether the changes [...]

In the latest column from the IAB's Display Trading Council, Daniel Bigmore (pictured below), agency and creative platforms lead, ONE by AOL, with contribution from Yahoo and Integral Ad Science, explains that the digital industry collectively needs to face the [...]

This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within [...]

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC firms rank brand damage a top risk; China & Japan to fuel luxury ad spend; MobAir [...]

Inevitably, the controversy over digital advertising funding extremist content was the main talking point at Advertising Week Europe, with Google’s Matt Brittin offering a blanket apology to the brands impacted. The fallout from this high-profile incident placed brand safety and [...]