In today's ExchangeWire Digest: Walmart grows ads business by 46%; TikTok draws backlash for mandatory AI tool; OpenAI questions Zuckerberg role in USD$97bn (£71.2bn) Musk takeover offer. Walmart grows ads business by 46% Walmart’s advertising revenue increased by 46% year-over-year, as revealed [...]

This week on The Stack: M&A takes off; Google, Meta and Apple privacy woes; Today’s MadTech Daily  It's been a big week for ad tech M&A, with Viant acquiring IRIS.TV, Alliant being sold to Inverness Graham, MediaSense buying R3 and Azerion [...]

We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]

Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]

The Mars Agency's Katrina Smart takes a look at how travel media networks could be the next evolution of retail. The last few years have truly cemented the fact that retail media is here to stay, and it’s hard to envisage [...]

Cannes Lions 2024 was another spectacular celebration of creativity and innovation in the advertising world. As well as the glitz and glamour of creative accolades, there was also a showcase of groundbreaking technologies poised to redefine the industry.  MINT, a [...]

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how it's less ad net, more mini walled garden. Another new ad [...]

In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]