In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that we in the digital advertising industry review our relationship with data and evaluate how we can improve on our understanding [...]

Brand safety remains a top priority as global advertisers seek enhanced controls to protect their brand reputation online. With that in mind, DoubleVerify (DV) recently expanded its brand safety controls to allow for language and keyword targeting and avoidance in [...]

Writing exclusively for ExchangeWire, Andrew Morsy (pictured below), managing director international, Peer39, takes a creative look at how content, rather than audience, is set to become the point of focus for the digital advertising industry. If digital advertising was a blockbuster [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, has announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the [...]

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMonks merges with IMA; Bauer Instream relaunches; Triton Digital receives IAB Tech Lab Podcast Measurement Seal of Compliance; [...]

ADmantX, a leading data provider of natural language processing (NLP) cognitive semantic-based solutions, today announces a partnership with The Ozone Project, following a competitive pitch. The data provider will utilise its advanced contextual classification capabilities to help the publisher-owned advertising [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio Streaming Service; Exterion Media [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher Merges Content Marketing Units to Create 'Sweet'; Japanese Agency Spins Up Creative Unit; AU Investment [...]