In this contributed article written exclusively for ExchangeWire, Bill Swanson, EMEA strategy lead, IRIS.TV, discusses how contextual video data and the unification of linear and CTV can fuel omnichannel growth in the privacy-first era. The mass consumer migration from linear TV [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Xaxis, GroupM’s outcome media specialist, used Context Control Targeting to increase campaign performance, website traffic, and brand awareness for a major fashion retailer, all within a short [...]

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the current state of play in contextual and how next-generation solutions are set to revolutionise media planning and buying in years [...]

In the tenth article in ExchangeWire's 2022 Predictions series, we speak with industry experts on how contextual is set to become a cornerstone of the advertising and marketing industries in the wake of identifier deprecation and consumer-led pushback against targeted [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, have announced a collaboration with Xandr, to create a new contextual marketplace. This collaboration will provide advertisers access to Seedtag’s contextual AI solution, LIZ©, via curated, multi-seller deal, available through [...]

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to help brands understand their customers and power digital advertising to best engage them.  Fifty’s new cookieless programmatic buying technology FiftyAurora preserves [...]

RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available industry-leading Context AI solution. The solution will play a key role in helping advertisers navigate the cookieless landscape. Google’s privacy-positive decision [...]

Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]

Cavai, the leading conversational advertising cloud, have launched an innovative campaign with PepsiCo’s potato crisps brand Lay’s® in the Benelux, leveraging creative, conversational formats at scale within targeted content online thanks to a unique combination of its conversational formats and [...]

Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]