Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety & Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provide clients [...]

Zefr, the leading contextual data company for brand safety and brand suitability solutions in video, today announced the appointment of Kristi Argyilan to its board of directors. Kristi brings a wealth of leadership experience at the intersection of data, video and [...]

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to be caught out, brands and agencies have kicked off the new year by actively shoring up customer privacy best practices [...]