Axeptio introduces video as the centrepiece of its Consent Management Platform (CMP), transforming the traditional cookie banner into an immersive, multi-sensory, and fully customisable brand experience.  By placing storytelling at the core of consent, Axeptio breaks away from "consent fatigue" and [...]

In today’s Digest, we discuss Google abandoning its cookieless Chrome effort, Warner Bros. Discovery putting itself up for sale, and Apple striking a USD$700m deal for F1 rights.

Yoad Shloosh, head of EMEA at Intent IQ, examines differences between the US and UK markets when it comes to identity and privacy-first advertising

Intent IQ, a leader in privacy-first identity resolution, announced the results of its strategic partnership with EXTE, a global advertising technology platform focused on unlocking the full potential of digital media through a unified, full-stack infrastructure. Since late 2024, EXTE [...]

Piwik PRO, a leader in privacy-focused analytics and data activation solutions, is introducing a new pricing model to deliver enhanced value and privacy compliance. Beginning August 4, 2025, Core plan users will transition to the new Business plan, starting at [...]

In her latest column, ad tech expert Shirley Marschall looks at the power of Google, and why the industry still dances to the tunes coming out of Mountain View... How exhausting it must be to be the “most loved” and “most [...]

Following Google's latest privacy announcement this week, members of the ad tech industry share their thoughts. After years of commotion surrounding the fate of the third-party cookie on Chrome, Google has decided it will simply stick with the current system. [...]

With fingerprinting making the headlines, what are the genuine alternatives to the cookie that the ad industry should consider? Mark Smith looks at the runners and riders… Between a rock and a hard place Digital marketing is facing a dichotomy.  On one hand [...]

Yahoo DSP has announced an expansion of its partnership with LiveRamp, the leading data collaboration partner, to improve addressability across the advertising ecosystem in EMEA. With this expansion, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) can now achieve incremental advertising [...]

Intent IQ, a leader in cookieless audience targeting and identity resolution, today (March 14th, 2025) announced its collaboration with Snowflake, the AI Data Cloud company, to provide marketers with a comprehensive, privacy-first solution for activating and onboarding target audiences. Through [...]