RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox
Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]
CairoRCSMedia Achieves Cookieless Targeting with Permutive
CairoRCS Media announced its cookieless capabilities in partnership with audience platform, Permutive, which enables the activation of audiences without using third-party cookies and without ever exposing consumers’ personal information. Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and [...]
Seedtag Introduces Contextual Profiles Driving Performance Campaign Success Without Using Personal Data
Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or personal data. As the amount of time people spend online has increased, so has consumers’ [...]
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