In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies. How are [...]

New data, released in Nano Interactive’s latest report, reveals how advertisers are responding to the decline of cookies and the shift from opt-out to opt-in consent. The report, Agency and Brand Tactics in the Age of Signal Loss surveyed 150 [...]

Seedtag, the leading contextual advertising company, introduced Contextual Profiles today, a solution allowing advertisers to deliver effective performance campaigns using real-time contextual signals without cookies or personal data.  As the amount of time people spend online has increased, so has consumers’ [...]

RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]

Teads, the global media platform, is proud to announce the expansion of its APAC presence to Taiwan. This will be Teads’ 7th office in the APAC region. Teads’ innovation in ad tech is renowned, with recent announcements including Teads Ad Manager [...]

Leading programmatic and data agency Crimtan has added to its extensive list of global bases by opening a new office in Gijon, Spain, bringing the total portfolio of global offices to 13 as the UK headquartered company looks to expand [...]

In this exclusive Q&A, Søren H. Dinesen, CEO of Digiseg, discusses the key challenges that privacy changes pose to marketing, how measurement has evolved as a result, and why he is optimistic about the cookieless era. What are the biggest challenges [...]

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation [...]

In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]