In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]

From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]

Ogury, el líder mundial en personified advertising, anunció (20 de septiembre de 2022) hoy el nombramiento de Stéphane Dupayage como chief product officer. En su rol, Dupayage liderará la organización del producto de la empresa y la hoja de ruta [...]

Ogury, the global leader in personified advertising, today (September 20th, 2022) announced the appointment of Stéphane Dupayage as chief product officer. In his role, Dupayage will lead the company’s product organisation and roadmap to build and execute new strategies around [...]

Ogury, leader mondiale nel personified advertising, ha (20 settembre 2022) annunciato oggi la nomina di Stéphane Dupayage a chief product officer. Nel suo ruolo, Dupayage guiderà l'organizzazione e la roadmap di sviluppo dei prodotti dell'azienda per costruire e attuare nuove [...]

Ogury, le leader mondial de la publicité personnifiée, annonce (September 20, 2022) la nomination de Stéphane Dupayage au poste de chief product officer. A ce titre, il supervisera le développement du produit de l'entreprise afin de mettre en place et [...]

With ATS Singapore 2022 just around the corner, Adele Wieser, regional managing director APAC at Index Exchange, discusses the opportunity CTV provides to strengthen trust and transparency in digital advertising.  The digital media market in Southeast Asia is forecast to be [...]