Regie Media Belge (RMB), the Belgian multi-media advertising network of RTBF – the radio and television broadcaster for the French-speaking community in Belgium – has today announced it has chosen 1plusX’s data management platform to better qualify its audiences and [...]

In today's ExchangeWire news digest: Google extends plans to limit data tracking to apps on Android-based smartphones; Amazon reaches a global truce with Visa over credit card fees; and Spotify purchases Podsights and Chartable in double acquisition. Google to limit data [...]

In today's ExchangeWire news digest: SoftBank are facing a third legal fight with the head of their Chinese joint venture, Allen Wu; the CMA will oversee the development of Google's Privacy Sandbox after legally binding commitments were agreed; and a [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Amazon’s stock reaches best single-day gain in 7 years; Facebook makes - and then downplays - threats to [...]

InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising.  AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]

In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the Conseil d’Etat upholds a €100m fine against Google; Sony to buy Bungie in a deal worth USD$3.6bn; [...]

In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Huobi Global have launched their Lunar New Year campaign to encourage the development of the metaverse; Attorney General [...]

In today's ExchangeWire news digest: Google scrap plans to launch FLoC, alternatively promoting a new cookie replacement Topics; Shein are reportedly reviving plans to go public after abandoning initial developments last year; and Koji have raised USD$20m (~£14.8m) in a [...]