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  • NYC: The Brave New World of Data, Connectivity & DOOH

    Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below), COO & MD USA, Grand Visual, exclusively for ExchangeWire, the medium is still lacking in [...]

  • Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More [...]

  • Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe digital video advertising survey; Earnings for YuMe and Marin; FastPay fintech financing program; Targeted display solution [...]

  • ATS New York: Programmatic TV, Creative Challenges & Building Your Own Algorithms

    Investment, header bidding, machine learning, programmatic and creative, programmatic TV and video, data-driven publishing and the evolution of buy-side technology: 3 November saw the third annual ATS New York – a day packed full of content, bringing a whole host [...]

  • Dynamic Creative Optimisation: Talkin’ About an Evolution

    In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic services EMEA, Yahoo, share with ExchangeWire the power of Dynamic Creative Optimisation and why, while no longer a new technique, [...]

  • Naspers Sells Allegro; Armis.Tech Launches in France

    ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells Allegro; Armis.Tech founded in France; UK viewability figures at 49%; TubeMogul and TVTY integrate; RadiumOne concentrate on creative; Improve Digital [...]

  • A Picture Is Worth a Thousand Words: Q&A with Ed Preedy, MD Europe, GumGum

    Images are taking up an increasing amount of user attention on the web, with many platforms catering to a consumer desire for 'snackable content'. Ed Preedy (pictured below), managing director of Europe, GumGum, explains to ExchangeWire how the image-centric nature of the [...]

  • ATS Tokyo Puts Focus on Quality & Ad Engagement

    Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user engagement – both of which are showing signs of deterioration. The digital era, alongside the ability to buy media programmatically, [...]

  • Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd

    Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative being effectively implemented by advertisers and how can it be best put to use? Claudia Collu (pictured below), chief commercial [...]

  • Silver Audiences Booking Holidays Online; iOS Not Immune to App-Install Fraud

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Grey audiences booking holidays online; iOS not immune to app-install fraud; [...]


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