AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements, including: assurances on marketplace quality; a renewed focus on video inventory; plus a promise to “wave goodbye to black-box algorithms”. The [...]

In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon Project beds down in native. ExchangeWire Research debut The majority of marketers believe believe programmatic advertising adds value to their campaigns, [...]

TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length in the region's standout market Brazil, demonstrating an 'explosion of growth' in the programmatic advertising space between Q4 2014, and [...]

In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop still vindicated; Twitter promises advertisers enhanced data insights to bolster further spend; Teads adds Le [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: APAC preferences in brand engagement differ; Singapore IAB ropes in brand marketers as advisors; Korea's YDM [...]

Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is not only for its multi-billion price-tag, but also how it symbolises the attempted re-emergence of telco operators in the digital [...]

The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro, Experian Marketing Services, head of analytics, discusses overcoming the challenges of finding out what marketing activities do and don't work. While [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate sets new standard for programmatic advertising quality; the ever-increasing mobile [...]

Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end of probabilistic targeting. If you are old enough, or an aficionado of board games, you might have heard of Battleship. This staple of [...]

In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad tech; UK retargeting company Tapad clinches $18m funding round; Concerted drive on transparency; Rubicon Project courts SMEs; Tate Modern goes [...]