Samba TV, ein weltweit führender Anbieter von Omniscreen-Werbung und -Analytics, gibt heute eine Multi-Market-Partnerschaft mit PubMatic (Nasdaq: PUBM) bekannt, einer Sell-Side-Plattform mit tonangebenden Resultaten für digitale Werbung. Die detailreichen Connected-TV-Daten von Samba TV werden in die Werbeplattform von PubMatic integriert, [...]

Samba TV, fornitore leader di pubblicità e analisi omniscreen, annuncia una partnership multi-mercato con PubMatic (Nasdaq: PUBM), piattaforma sell-side che offre risultati di qualità per il digital advertising. La grande quantità di dati di prima parte della Connected TV di [...]

Samba TV, spécialiste de la data télévisuelle et de la mesure multi-écrans annonce aujourd’hui un partenariat avec PubMatic, plateforme de publicité numérique sell-side, côté au NASDAQ. Ce partenariat va permettre d'intégrer les données d’audience de télévision connectée de Samba TV [...]

Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be [...]

IRIS.TV, the leading video data platform, today announced the completion of an $18m Series B funding round. Intel Capital, a division of Intel Corporation, led the round, with participation from investors including WISE Ventures, Quest Venture Partners, and Mirae Asset [...]

Following their recent partnership with TSB and Channel4, the7stars' Digital Strategy and Innovation Lead Jonathan Harrison spoke to ExchangeWire on unrealised opportunities in CTV and BVOD advertising, and the role agencies are set to play in the privacy-first era. What is [...]

VlogBox, a global CTV app development and ad monetisation platform, has taken the 3rd place in the general CTV apps category according to the number of channels on Roku, a leading streaming video platform. The VlogBox team has recently undertaken a [...]

More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]

Didomi is today announcing the expansion of its compliance solution to collect consent for connected TV (CTV), including over-the-top (OTT) and smart TV. The solution, which will allow publishers to fully comply with privacy regulation, is the first European CTV [...]

Didomi builds technology that allows organisations to place customer consent at the core of their strategy, and the most recent step in this journey is the expansion of its compliance solution to collect consent for connected TV (smart TV) and [...]