In today's ExchangeWire news digest: a study finds that streaming TV usage grew 13% in Q2; MediaSense receive a significant investment from Apiary; and the Polish parliament pass a new media ownership bill, putting Discovery's TVN channel at risk.   Global TV [...]

AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/ OTT publishers, has partnered with Firework, the leading short video web story platform for digital publishers, businesses, and media buyers, to assist in ad monetisation of Firework’s inventory. This partnership will enable [...]

DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data & analytics, has identified a new connected TV (CTV) advertising fraud scheme, dubbed “SmokeScreen,” which caused screensavers to hijack CTV devices to generate impressions— even when the [...]

In this exclusive article, Charlie Glyn, ad technology lead at Channel 4 and The Wires Global 2021 judge, questions the notion that traditional TV is out-of-date, and outlines the advantages the medium has to offer in the new dawn of [...]

ShowHeroes Group, Europe's leading independent provider of video solutions for digital publishers and advertisers, is investing heavily into its CTV branch. With the latest expansion of the management team, the company welcomes yet another high-profile leader: Sarah Lewis. As global [...]

In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]

DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics. “Earning MRC [...]

Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV,  shared results of premium video, CTV and curated media spend on its platform for Q2 2021, which saw significant increases. In the busy quarter, Xandr debuted first-of-its-kind technology, [...]

TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, has teamed up with Caracol TV, one of Colombia’s most popular national television networks, to provide the broadcaster with the retrofitting opportunities of the OTT advertising. Caracol TV is a well-established [...]