TheViewPoint, a SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Innovid, an independent omni-channel advertising, and analytics platform built for television, to run Interactive CTV ads. Interactive CTV (ICTV) ads utilise the innovative concept of CTV and [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Magnite bolster their CTV and video offerings by acquiring SpotX; the EU indicates that they may implement legislation similar to [...]

In this exclusive article written for ExchangeWire, Paul Gubbins, Head of Strategic Partnerships at Publica, details key areas for publishers to consider in order to boost streaming advertising revenues. Fifteen percent of TV viewers cut the cord last year, this year [...]

In today's ExchangeWire news digest: Bloomberg Media looks to build their consumer subscriber base; DoubleVerify uncovers ParrotTerra, an ad fraud scheme that is believed to have got away with over USD $30m in stolen ad spend; and gaming brands rein [...]

2020 was a mega year for content of all kinds, but particularly for video - with swathes of the population confined to their homes and seeking escape from the stress of lockdown, streaming platforms, connected TV (CTV), video-on-demand (VOD) and [...]

In today's ExchangeWire news digest: Magnite invests in video and CTV monetisation solutions by acquiring RTL's SpotX; research from Finaria forecasts that ecommerce usership and revenues will continue to increase into the decade; and Nine slams Google's launch of News [...]

TheViewPoint has integrated Header Bidding technology, providing publishers with the ability to receive bids from multiple SSPs simultaneously.  TheViewPoint, a SaaS CTV/OTT monetisation platform for publishers, is now supporting the Header Bidding model for ad bidding. This will help media owners [...]

BidMind by Fiksu, a Connected TV/OTT advertising platform, has chosen Pixalate, a global ad fraud intelligence and marketing compliance platform, to combat invalid traffic (IVT) in OTT/CTV advertising. By utilising Pixalate’s pre-bid ad fraud detection and measurement solutions, BidMind customers will [...]

Digital video ad spend is dramatically increasing in the UK, yet more than four in 10 (41%) of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater [...]

Smart AdServer, the independent ad tech platform, is reshaping its capital structure via a Management Buyout of current investor Cathay Capital by Capital Croissance, which becomes its new majority shareholder. Cathay Capital fuelled the foundational growth of Smart, and it [...]