In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]

In this exclusive Q&A, Tanya Field, co-founder and CPO of Novatiq, discusses how ad infrastructure is changing as the industry shifts towards first-party data, with a particular focus on MENA.  The region is considered to be in the midst of a [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]

In today's ExchangeWire news digest: the US rewrites its digital privacy rules to retain data on European citizens; Chinese fast-fashion giant Shein sees its value drop by up to one third; and Netflix forges new partnerships for measurement on its [...]

In today's ExchangeWire news digest: Binance loses up to USD$500m (~£450.5m) to hackers; a new report from Meta reveals up to a million Facebook passwords may have been stolen; and a financial report from ByteDance shows the company experienced significant [...]

GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]

Permutive, an audience infrastructure for the responsible web, today (October 6th, 2022) announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. As advertisers seek out privacy-centric addressability solutions, this new partnership makes [...]

In today's ExchangeWire news digest: Uber’s former security chief is convicted for failing to disclose a 2016 data breach; the UK government suspends its Data Reform Bill; and TerraLabs co-founder Daniel Shin requests to withdraw from testifying about the company's [...]

Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, reports demand for high-quality third-party data sales jumped by 25% globally over the last two years (2020-2022).  Lotame reports seeing a 10% normalisation in data [...]

Following ATS Singapore 2022, Narayan Murthy Ivaturi, director, sales, Southeast Asia, InMobi, details the rise of contextual targeting and outlines four key considerations marketers need to take to effectively leverage it. The past few years have seen discussions around data privacy [...]