Onetag, the next-gen Global Exchange and Smart Curation Platform for high media quality and better performance, today (2nd October, 2025) announces a new partnership with Lotame, industry leader in identity-driven marketing. Through the partnership, the Onetag Smart Curation Platform now provides [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (1st October, 2025) announced the general availability of its Curated Marketplace solution. Curated Marketplace provides data owners, publishers, curators, and agencies with the ability [...]

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (18th September, 2025) announced the appointment of Eric Solomon as senior vice president, product – data, reinforcing the company’s commitment to data-led growth.  In his [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (17th September, 2025) announced the launch of a proprietary capability enabling buyers to receive automated discounts from curation and tech partners directly within OpenXSelect™. This offering helps brands [...]

Axeptio, spécialiste de la gestion du consentement reconnu à l’international, et TAGGRS, solution server-side de référence basée aux Pays-Bas, annoncent un nouveau partenariat visant à offrir aux marques un environnement de tracking fiable, performant et conforme aux réglementations internationales.  Ce rapprochement [...]

Axeptio, a renowned consent management platform (CMP) used by brands worldwide, and TAGGRS, the premium Netherlands-based server-side solution, have announced a new partnership to empower marketing teams and give brands a reliable, high-performance, and fully compliant tracking environment that meets [...]

Freddie Turner, managing director, Chalice AI EMEA, looks at the power of bringing your own AI layer in your business… In 2025, advertisers don’t just need AI - they need AI that comes to them. Too many "AI-powered" solutions still require [...]

In her latest column, Shirley Marschall takes a look at the rise of AI as a targeting tool, and intelligence-grade analytics...

In today’s Digest, we cover Google striking an AI news deal with AAP and the PPA calling for CMA oversight of Google AI search. We also discuss the UK dropping its bid for Apple user data as well as ChatGPT’s [...]

Piwik PRO, a privacy-first analytics platform provider, has opened a new regional data centre in the United Arab Emirates to better serve customers across the Middle East and North Africa (MENA). This launch enhances the company’s global hosting network, which [...]