In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Dentsu Aegis Network takes majority stake in Ugam; New biometric study shows a halo effect for ads; [...]

SBDS has announced the expansion of its DataTech services business, joining forces with iotec Global to create the newly formed SBDS Group. SBDS Group combines its existing best in class data advisory and implementation services, with proven activation tools to enable [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: ID5 releases its universal ID solution via Prebid; LUMA presents Market Report Q2 2019; Pubstack secures USD$2.3m (£2.05m) [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: MediaMath partners with Rubicon Project and Havas to re-imagine the supply chain; Triton Digital integrates Centro’s basis platform [...]

Identity and data compliance are two of the most prevalent issues within the digital ad industry in 2019, with organisations both large and small having to balance the need for accurate user identification with the necessity of abiding with legislation [...]

Earlier in April, Publicis Groupe announced an agreement with Alliance Data Systems Corporation to purchase their marketing unit Epsilon, for a price of USD$4.4bn (£3.4bn), making it the largest ever acquisition by the French advertising group, and one of the [...]

2019, thus far, has been a tumultuous year within the European advertising ecosystem with wide-reaching copyright directives and the looming, yet turgid, prospect of Brexit. There are also uncertain times ahead within global data policy, with the upcoming EU ePrivacy [...]

Sizmek's downfall seems to have triggered panic in ad-tech circles. We all love a bit of drama – but we truly have reached new heights of hyperbole when we get comparisons between the fall of a mid-sized ad-tech firm and [...]

If first-party data is currency, then direct-to-consumer brands are living like kings. However, having access to all this valuable data, and harnessing it effectively, are two different things. In this Q&A, Paulo Cunha, CEO, Velocidi, talks about how his business [...]

Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due to several factors, including the difficulty of managing first-party data. However new ‘private CDP’ firm Velocidi aims to bridge this [...]