VIOOH, the leading global digital out of home (DOOH) marketplace, in partnership with Yahoo and JCDecaux Singapore, announced the results from their successful pilot programmatic DOOH omnichannel campaign with Schroders.  The digital OOH-led omnichannel campaign, which was designed to prime OOH [...]

Teads, the global media platform, has released the results of its comprehensive automotive research in partnership with Kantar. The global study unveiled that only a few brands are already strongly associated with electric vehicles (EVs), and that there is [...]

AdPlayer.Pro, el proveedor internacional de soluciones de publicidad en vídeo outstream, ha publicado los resultados comerciales del cuarto trimestre de 2021 de la compañía, que demuestran el aumento de los volúmenes de impresiones de anuncios de vídeo servidos, así como [...]

Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]

Permutive - eine speziell für Publisher und Vermarkter entwickelte Audience-Plattform für den Aufbau vertrauensvoller, datenschutzkonformer Beziehungen zu Verbrauchern - hat Mark Pearlstein zum chief revenue officer (CRO) ernannt. Pearlstein stößt zum nordamerikanischen Team von Permutive mit dem Auftrag, angesichts des [...]

In the sixteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact of ad fraud, and how the industry must react to protect agencies and buyers alike.   Companies that don’t actively fight against fraud will start to be seen [...]

The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe.  Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]

Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]

Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), following a highly successful collaboration for several years and a [...]

In the fifteenth article in ExchangeWire's 2022 Predictions Series, experts assess the current impact that digital advertising is having on the environment, and how the industry will respond to this issue in the year ahead. 2022 will see more agencies take [...]