ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]

'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing use by big business brings with it a growing sense of public unease, as an increasing number of people practising [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more effective customer targeting.   Contrary to common perception, the Singapore telco believes television is not an outdated advertising platform, but one [...]

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors, as well as the market dynamics that will lead to their increasing influence in 2015, [...]

The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its potential for resulting in 'disintermediation'. ExchangeWire examines the debate that quietly bubbles under the surface of [...]

ExchangeWire is priming itself for a busy 2015, with its ATS event series consisting of six confirmed events taking place across three continents, where it will help chart the progress of the programmatic advertising sector, as ad tech becomes the [...]

The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in this field approaching 2,000 (according to influential research firm ChiefMartech) as the worlds of adtech [...]

As we stand on the cusp of 'the internet of things' becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of the Consumer Electronics Show (CES), hosted in Las Vegas, on the increasing role of ad [...]