Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.
Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) [...]
LoopMe & HUMAN Announce Integration to Scale CTV Protection for Advertising Ecosystem
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [...]
Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [...]
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