A new programmatic digital out of home (prDOOH) research paper released by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to [...]

On the eve of ATS London 2021, ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign, to discuss how digital out-of-home (DOOH) is set to thrive in the era of identifier deprecation, and how marketers can capitalise on the channel. What [...]

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]

Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading. Through this partnership, MiQ will use [...]

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimises publisher yield across [...]

Hivestack,the world’s leading full stack programmatic digital out of home (DOOH) platform has announced the successful completion of the first programmatic DOOH campaign with cross screen integration, audience and location data targeting, and mobile retargeting to Hong Kong audiences. The [...]

GroupM Singapore announced today a partnership with Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company. The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis [...]

Adsquare, the global audience and location intelligence company, announced the appointment of Luise Weiss as VP revenue, effective 1st August 2021. Weiss, who has an extensive background in driving growth in the ad tech industry, will lead the sales strategy [...]

Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, today announced the appointment of Ichiro Jinnai as president, Hivestack Japan. Jinnai will be responsible for driving the regional strategy, direction and expansion of the Hivestack [...]

In this article, ExchangeWire speaks to a quartet of industry professionals on their views on how contextual advertising solutions can be applied to emerging channels such as DOOH, CTV, and gaming. Context in DOOH With outdoor activities resuming, we’re seeing a very [...]