Hivestack Expands South East Asia Footprint Launching Programmatic DOOH Marketplace in Thailand
by on 2nd Mar 2022 in News
Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company, today announced the launch of full programmatic operations in Thailand.
The launch of Hivestack’s programmatic DOOH marketplace in Thailand signifies that brands, agencies, omnichannel demand-side platforms, and media owners alike can benefit from programmatic DOOH transactions via Private Marketplace (PMP) and Open Exchange deals.
Buyers, both from Thailand and from across the globe, can now access Hivestack’s Demand Side Platform (DSP) to plan, activate, and measure data-driven programmatic DOOH campaigns across Thailand. As part of this announcement, Hivestack has already secured key agency partnerships with Xaxis Thailand and Matterkind Thailand. On the supply-side, Thailand-based media owners can now leverage Hivestack’s suite of solutions, including the Hivestack Supply-Side Platform (SSP) and ad server to unlock the earning potential of their inventory.
“Thailand is a mature DOOH market with an impressive opportunity with premium inventory ready and available and with buyers actively looking to scale through programmatic DOOH',' said Andreas Soupliotis, CEO & co-founder, Hivestack. “It is a key market for our SEA operations and we look forward to creating the opportunity for brands to have more targeted and measurable DOOH campaigns, as well as securing new revenue growth for key media owners in the market.”
John Pradithavanij, managing director Thailand, Xaxis added: “This is an incredibly exciting time for the DOOH market in Thailand. We look forward to collaborating with partners, such as Hivestack among others, to leverage their programmatic technology and to offer our clients a way to precisely engage audiences outside of the home across the country. In addition, the opportunity for programmatic DOOH to fall within marketers' wider ‘omnichannel’ strategies, combining online video with DOOH, will allow us to drive even more growth.”
Janejira Malanon, associate director, addressable strategy & activation at Matterkind Thailand, noted: “We are thrilled about this new opportunity with Hivestack and look forward to driving new business opportunities for our clients through programmatic DOOH. The advancements brought about by programmatic DOOH technology will invigorate the landscape for OOH advertising in the region, and we look forward to working with the leading marketing technology company to enable us to be at the forefront of that development.”
The announcement follows the company’s recent market launch in Malaysia and further demonstrates its rapid expansion across South East Asia. Thailand is a mature digital market, with 2021 figures showing that the digital ad spend amounted to approximately THB ฿23bn (£524.6m). With this growth, new technologies and innovative mediums have emerged within the DOOH channel to drive greater efficiencies. Both buyers and sellers will also access Hivestack’s market-leading audience targeting and measurement solutions, delivering powerful results at scale.
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