It is ExchangeWire's first foray into the APAC market - and we are looking forward to fostering some serious debate around the area of data-driven display at the half-day conference on June 15. The Singapore event is now sold out. [...]

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview wit ExchangeWire APAC, Clough gives an insight into the Chinese display market, the third biggest after the US and Japan. Can you give an overview of [...]

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the [...]

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region You recently announced that you have launched across APAC region? How many countries are you now servicing in the region? The [...]

Now I know some of you out there are going to give me a verbal slap down for coming up with a new acronym - but the Publisher Trading Desk (or PTD) could actually be a viable and profitable entity [...]

Yann Le Roux is the Co-Founder at Matiro. Here Le Roux discusses trends in The local exchange martketplace, display advertising in the French media mix and why ad trading is an essential offering. Are French brand advertisers and marketers more [...]

Leading European advertising industry publications Adzine and ExchangeWire are co-hosting the inaugural Ad Trader Conference on June 28, 2011 in Hamburg. The event will focus on the fundamental changes currently taking place in the German display marketplace on the buy [...]

AdX remains the leading RTB marketplace in Europe - as the sheer volume of long tail GDN publishers continues to make it the largest RTB buying point in the region. Here Laurnet Cordier, Google's EMEA Director for ad exchange [...]

I wrote a piece recently entitled "The Life & Death Of The Ad Network". I argued that the rise of real-time ad trading would fundamentally change the way ad nets currently do business - but concluded that the ad [...]

VivaKi is starting to get very active in the APAC market - and is spearheading the Publicis move into data-driven display buying across the region. Here Ros Allison Director of VivaKi Nerve Center in Australia discusses Vivaki's exchange strategy in [...]