EMEA

  • Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

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  • IAB Lab Publishes Tech Specs; AppLift & Gamewheel Co-operate

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  • Viewability Record in UK; IAB Tech Lab Acquires DigiTrust

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  • Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

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  • In a Post-GDPR World, Who Will Be the Emission Cheaters of Ad Tech?

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  • Increase in Publisher Revenues; Sizmek & PubMatic Join Forces

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  • 2018: Transformation, Consolidation, or Change?

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  • Call for Post-Brexit EU-UK Co-operation on Data Protection; UK Viewability Figures Rising

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  • How We 20 Percenters Survive the Duopoly

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  • People-Based Marketing & GDPR: Q&A with Michael Komasinski, Merkle

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