ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides Audience Insights; Mindshare launches ANNA; Sublime Skinz introduces new ad format; S4M-Factual partnership; Funding for [...]

Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie isn’t as bad as people believe, but the key challenge here is [...]

Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its new Berlin base of operations. ExchangeWire speaks exclusively with Cedato CMO, Dvir Doron, about the expansion and why Germany was [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Wachstumsrate von Programmatic in Deutschland; smartclip und Goldbach Audience kooperieren in Österreich; Ströer und Seeding Alliance machen Programmatic nativ; und Fünf Fragen an [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives UK ad spend in 2018; RTL acquires remaining SpotX shares; Venatus adopts ads.txt standard; Inneractive battles ad fraud; and adsquare launches data [...]

ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW Adblocker-Rate; Adikteev bringt DCO-Testing; AGOF misst Reichweite jetzt täglich; und Fünf Fragen an Danuta Florczyk, tectumedia. Ein Fünftel aller Online-Display-Werbung geblockt Gerade erst machte wieder ein Adblock-Urteil die Medienrunde, [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad blockers triumph in German court case; GroupM announces new viewability standards; Pretty pictures for Taboola; Digital Element and Taboola partner; and [...]

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo setzt sich vor Gericht gegen Publisher durch; Plista und Jivox kooperieren; Nielsen Ad Ratings Benchmarks; und Fünf Fragen an Oliver Hülse, Integral [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adyoulike and AppNexus integrate; Improve Digital partners with Digital Element; Plista and Jivox are teaming up; GumGum uses standardised IDs; Cooperation between [...]

ExchangeWire speaks with ad tech industry veteran, Dominic Trigg, about his role as vice president EMEA at OpenX; the industry changes he's seen throughout his time; along with the key challenges the industry is still tackling.  ExchangeWire: You recently joined OpenX [...]