Cognitiv, the leading provider of deep learning AI for marketers, today (June 17th, 2024) announced an exclusive partnership with Adform, the most powerful and safe media buying platform built for game changers, to exclusively provide ContextGPT™, Cognitiv’s GPT AI-based contextual [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high [...]

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

This week on The Stack: Big Tech in Hot Water Under Digital Markets Act and Digital Services Act; Spotify to Provide More Educational Content with Video Based Lessons  Big tech has been in hot water lately. Apple was hit with an [...]

On today’s news digest: EU Publishes Election Risk Guidelines Under Digital Services Act; EU Forces Amazon to Provide Greater Ad Transparency; X Expanding Access to Grok AI Chatbot Tool  With the Digital Services Act now in full force, the European Commission [...]

On today’s news digest: US Hits Apple with Antitrust Lawsuit; Paid Subscriptions to Music Streaming Services Exceed 500m for First Time; Warner Bros Discovery’s Max to Launch in Europe  Apple is caught up in more legal troubles: the US Department of [...]

This week on The Stack: US Passes Bill Which Could Ban TikTok; EU to Introduce First AI Law; Tech Giants Update Services to Comply with Digital Markets Act  Industry attention has been on TikTok this week, as the US passes a [...]

On today’s ExchangeWire news digest: US Passes Bill Forcing ByteDance to Divest TikTok or Face Ban; EU Approves World’s First AI Law; Spotify to Launch Music Videos  On Wednesday, the US House of Representatives passed the bill which will see TikTok [...]

On today’s ExchangeWire digest: Walmart To Buy TV Maker Vizio for $2.3bn; TikTok Under European Commission Investigation; Legal Cases Over Greenwashing On The Rise  Retail giant Walmart is set to buy TV maker Vizio for $2.3bn (£1.8bn) in a move to [...]

On today’s ExchangeWire digest: 57% of B2B Content Marketers Face Challenges Creating Content; EU Decides Apple & Microsoft’s Services Should Not be Designated as Gatekeepers; EU Votes on AI Framework  Around six in ten (57%) B2B content marketers worldwide face challenges [...]