Meta Sued Over Facebook Facial Recognition System; EPC Complaint Targets Google Ad Tech
In today's ExchangeWire news digest: Meta faces legal action over claims Facebook's facial recognition system collected data without consent; the EPC targets Google's ad tech in new antitrust complaint; and TikTok expands their team of content moderators in Europe to tackle harmful content. Meta sued in [...]
Cavai - Azerion Alliance to Amplify Conversational Advertising to more European Markets
Azerion, the digital entertainment and media platform, and Cavai, the leading global conversational advertising cloud company, are reaping the rewards of their partnership focused on the expansion into new international markets and escalating the adoption of personalised conversational advertising. Having initially [...]
Skyrise Intelligence Announces First DSP Integration
Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]
Cookieless Targeting and Measurement Expands in India and Russia
As part of Digiseg’s goal to help advertisers and publishers get to the cookieless future faster, it has launched cookie- and ID-free audiences in India and Russia. With these two countries, Digiseg’s cookieless audience data is now available in 49 locations. All markets use the same standardised audiences, making cross border campaigns [...]
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