Mobile World Congress has arrived, with the mobile industry's biggest names all headed off to Barcelona. The event is still largely the domain of 'legacy' businesses from the sector. Barring a few exceptions, mobile advertising is a minority [...]

Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and how his company aims to offer value to advertisers from what was once the largest social network in the world, [...]

ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition: Facebook takes the battle to Google, this time on Product Listing Ads; Criteo continues to see strong gains; LinkedIn's ad [...]

Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry's biggest names, and explores what they tell us about the contemporary ad tech landscape. The industry's biggest names have [...]

Chris Bourke, Qriously, commercial director, EMEA, asks if 'opinion leaders' responsible for positively spreading information about programmatic advertising have delivered on their self-appointed brief. Everett Rogers famously argues that diffusion is the process by which an innovation is communicated over [...]

The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic Advertising technology is the blood and guts of content monetisation on the internet. For most, it is unglamorous and bereft of [...]

ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google misses Wall Street forecasts; Facebook's mobile revenue nears 70%; Apple posts historic results; Guardian News & Media announces overhaul, Mediamath [...]

Mona Parmar, Glow VP of global operations examines some of the key trends to look out for on the world's largest social network in the coming year.  Facebook’s earnings announcement for the full year 2014 feels like the perfect opportunity to look [...]

ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps ad exchange launch; Shazam rated as Britain's first $1bn tech firm; Facebook & Havas ink global Atlas deal; UK bodies [...]

Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become the 'war on identity'; and we'll see the emergence of the 'vertical walled garden'. Read more predictions for 2015 from Gareth Davies, [...]