The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, [...]

Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap in quarterly revenue, a growth rate rarely seen among companies its size and one that suggests the big sales gains enjoyed [...]

The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their annual flagship event, have renewed a spotlight on app marketing metrics. Writing for ExchangeWire, Shani Rosenfelder (pictured below), Head of [...]

Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a different approach and strategy to ensure success. The same applies for search campaigns, says Hannes Ben, Forward3D's chief international officer, [...]

One of the most striking differences between the development of the desktop web and the mobile web is the insularity of the mobile web. Writing exclusively for ExchangeWire, Alex Moss, VP Sales, Europe, YouAppi, explains why, despite the convenience of the walled garden, [...]

The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported it three weeks ago, raising many questions about the future of the publishing, advertising, and ad-blocking worlds. Writing exclusively for [...]

Google announced their latest set of quality improvements for search, nicknamed 'Project Owl', following recent criticism around the promotion of fake news and problematic Featured Snippets. Writing exclusively for ExchangeWire, Simon Schnieders, founder and CEO, Blue Array, asks whether the changes [...]

Google are triumphing right now. Despite the YouTube debacle, and resulting advertiser boycott, the company’s stock price reached an all-time peak of USD$937 on 28 April, 2017, after posting favourable Q1 2017 earnings (NASDAQ: GOOGL). The company saw mobile search and [...]

This recent incident of hundreds of brands boycotting YouTube and Google is very different from anything we have seen before. The situation all seemingly started with an article breaking the news of video ads appearing alongside extremist videos and, within [...]

It seems that Google’s latest changes to their mobile search regulations, and the penalties that come if you fail to adhere, have just been announced. It was not so much a fanfare, but more a whisper, writes Oliver Gold, commercial [...]