Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview at Oracle’s Modern Business Experience event [...]
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Following obstacles in its acquisition of Yahoo, Verizon Communications Inc. (NYSE: VZ) reported a year-on-year decline in revenue. However, the company’s Internet of Things business increased 21%, compared to Q4 2015.Financial Highlights
– Total consolidated operating revenues in fourth-quarter 2016 were USD$32bn (£26bn), a 5.6% decrease compared with fourth-quarter 2015. Full-year 2016 revenues were nearly USD$126bn (£101bn), a 4.3% decline. Excluding revenues from since-divested local landline businesses and AOL, adjusted full-year total operating revenues on a comparable basis (non-GAAP) would [...]
The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire, McNulty explains how changes technology, like VR and IoT, should be driving a revolution, not an evolution.
No one was talking about unicorns in 1851, when work began on the Panama Canal. By 1914, sixty-four years in the making and with the loss of almost 20,000 lives in its [...]
Connected and smart devices powered by the Internet of Things (IoT) are helping collect more consumer data than ever before. This edition of ExchangeWire’s Now & Next feature looks at the opportunity the IoT represents for advertisers, and the changes that must be made to unlock the potential.
Investment in the IoT and connected technology has risen from USD$231.9m (£181.81m) in 2014, to USD$348.3m (£273.07m) today. According to Gartner, this figure will continue to rise to USD$547.2m (£429.01m) by 2020. By the same date, [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the customer purchasing journey; VR and AR increasing popularity in gaming.
UK not ready for smart tech lifestyle
The UK is not yet ready to fully adopt a smart technology lifestyle, reveals Harris [...]
Last week (28 April), Amazon.com, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter, ended 31 March, 2016. AWS accounted for 56% of the company’s profit this quarter and is the most profitable business at Amazon.
Amazon exceeded expectations across the board: Revenue came in at US$29.1bn (£19.8m), up 28% from last year and beating expectations of US$27.99bn (£19.03bn); earnings per share (EPS) came in at US$1.07 (£0.73), way above expectations of US$0.58(£0.39); but, most [...]
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), general manager EMEA, Tealium, tells ExchangeWire how atmospheric marketing is shifting from in-store factors, like displays and fixtures, to proactive connectivity using real-time data signals.
From wearables and fitness trackers, to connected home appliances [...]
In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to grow at a staggering rate over the next few years. The world is fast moving towards the notion of a smart society with technology running our lives. There is much to be garnered from the [...]
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: India ad spend to see strong growth in 2016; GroupM inks Line partnership to boost APAC campaigns; AU ad market worth AUD$7.9bn in 2015; Mediaocean acquires Australia’s BCC AdSystems; and Mindshare appoints APAC innovation head.
India ad spend to see strong growth in 2016
Advertising expenditure in India is estimated to reach ₹57,666 (£6bn) this year, growing 15.9% from [...]
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature focuses on Software Development Kits (SDKs).
When researching this piece, I asked many people from the online ad tech industry what their understanding of SDK use was and, like me before I wrote this piece, the overwhelming majority knew of [...]