ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Blockchain can revolutionise marketing; US leads Europe in smart home development; Mobile: high traffic, low engagement; and One for the tennis and football fans.Blockchain can revolutionise marketing
Marketers are excited about blockchain’s ability to enhance marketing capabilities, finds a study by Emerging Insider Communications. Almost nine-in-ten (88%) believe that [...]
The Internet of Things (IoT) is rapidly interweaving itself into our lives, with almost 13 billion IoT consumer units predicted to be in use by 2020, and the average UK home already containing more than eight connected devices. Writing exclusively for ExchangeWire, Ken Parnham (pictured below), general manager Europe, Near, explains why, with this proliferation of devices and user touchpoints, ambient intelligence could be the solution to mapping every consumer interaction and boosting campaign performance.
Perpetual connectivity is becoming the [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Changing channels; Comfort buying on smartphones; and Safety of smart devices.Changing channels
Children and teenagers are increasingly watching TV through smartphones and using on-demand services, finds research by MediaCom.
A third (33%) of teenagers regularly view TV content via a smartphone, significantly more than the 25% who did so in 2016. Alongside [...]
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.
These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]
Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers.
The region, however, also is widely disparate with varying smartphone penetration rates. Given this, brands will need to depend on local skillsets to reach out to customers via different touchpoints, says Simon Tate, Salesforce.com’s area vice president for commercial business.
They also will need customer relationship management (CRM) tools [...]
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.
During an interview [...]
Following obstacles in its acquisition of Yahoo, Verizon Communications Inc. (NYSE: VZ) reported a year-on-year decline in revenue. However, the company’s Internet of Things business increased 21%, compared to Q4 2015.Financial Highlights
– Total consolidated operating revenues in fourth-quarter 2016 were USD$32bn (£26bn), a 5.6% decrease compared with fourth-quarter 2015. Full-year 2016 revenues were nearly USD$126bn (£101bn), a 4.3% decline. Excluding revenues from since-divested local landline businesses and AOL, adjusted full-year total operating revenues on a comparable basis (non-GAAP) would [...]
The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire, McNulty explains how changes technology, like VR and IoT, should be driving a revolution, not an evolution.
No one was talking about unicorns in 1851, when work began on the Panama Canal. By 1914, sixty-four years in the making and with the loss of almost 20,000 lives in its construction, the canal finally opened [...]
The advertising industry is currently booming – thanks to digital. Overall advertising spend growth for H1 2016 reached 5.2%, 0.4 percentage points ahead of forecast. Traditional forms of advertising, such as newspapers and radio, however, took a hit in sales. In comparison, writes Jens Nielsen, head of UK and Nordic operations and group management, NetBooster, online video saw a huge 66.4% growth over the past year – emphasising the shift from traditional formats to digital.
Television is perhaps the area that has [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Consumers only seriously consider two brands; AOV increasing on smartphones; UK leads Christmas shopping despite Brexit; and Attention spans on the rise.
Consumers only seriously consider two brands
Though aware of many brands, consumers enter the journey to purchase with a very limited shortlist of brands they are considering, research by [...]