• Indian Marketers Can Solve Content Challenge with Machine Learning

    Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for clues.

    These tools play a crucial role in personalising customer experience, says Gulshan Verma, Times Internet’s chief revenue officer. They enable marketers to determine the best time and format to roll out and optimise communication with consumers, he explains in this Q&A with ExchangeWire.

    ExchangeWire: Last we spoke, you said Times Internet’s use of programmatic was still limited, with single-digit [...]

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  • APAC Marketers Need AI & Data to Handle Complex Customer Journey

    Consumers in Asia are more willing to spend time researching products to find the right brand that works for them, which paves the way for companies to build long-term relationships with their customers.

    The region, however, also is widely disparate with varying smartphone penetration rates. Given this, brands will need to depend on local skillsets to reach out to customers via different touchpoints, says Simon Tate,’s area vice president for commercial business.

    They also will need customer relationship management (CRM) tools [...]

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  • Oracle's Laura Ipsen on Consumer Experience & Data Overload

    Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

    During an interview [...]

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  • Verizon Earnings Fall Amidst Yahoo Deal & Job Losses

    Following obstacles in its acquisition of Yahoo, Verizon Communications Inc. (NYSE: VZ) reported a year-on-year decline in revenue. However, the company’s Internet of Things business increased 21%, compared to Q4 2015.

    Financial Highlights

    – Total consolidated operating revenues in fourth-quarter 2016 were USD$32bn (£26bn), a 5.6% decrease compared with fourth-quarter 2015. Full-year 2016 revenues were nearly USD$126bn (£101bn), a 4.3% decline. Excluding revenues from since-divested local landline businesses and AOL, adjusted full-year total operating revenues on a comparable basis (non-GAAP) would [...]

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  • Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017

    The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire, McNulty explains how changes technology, like VR and IoT, should be driving a revolution, not an evolution.

    No one was talking about unicorns in 1851, when work began on the Panama Canal. By 1914, sixty-four years in the making and with the loss of almost 20,000 lives in its construction, the canal finally opened [...]

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  • Now & Next: The Internet of Things

    Connected and smart devices powered by the Internet of Things (IoT) are helping collect more consumer data than ever before. This edition of ExchangeWire’s Now & Next feature looks at the opportunity the IoT represents for advertisers, and the changes that must be made to unlock the potential.

    Investment in the IoT and connected technology has risen from USD$231.9m (£181.81m) in 2014, to USD$348.3m (£273.07m) today. According to Gartner, this figure will continue to rise to USD$547.2m (£429.01m) by 2020. By the same date, [...]

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  • UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the customer purchasing journey; VR and AR increasing popularity in gaming.

    UK not ready for smart tech lifestyle

    The UK is not yet ready to fully adopt a smart technology lifestyle, reveals Harris Interactive. The research also shows that, although [...]

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  • A Year-long Profitable Streak for Amazon

    Last week (28 April),, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter, ended 31 March, 2016. AWS accounted for 56% of the company’s profit this quarter and is the most profitable business at Amazon.

    Amazon exceeded expectations across the board: Revenue came in at US$29.1bn (£19.8m), up 28% from last year and beating expectations of US$27.99bn (£19.03bn); earnings per share (EPS) came in at US$1.07 (£0.73), way above expectations of US$0.58(£0.39); but, most [...]

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  • Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era

    Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are marketers able to take advantage of this array of connected devices? Lindsay McEwan (pictured below), general manager EMEA, Tealium, tells ExchangeWire how atmospheric marketing is shifting from in-store factors, like displays and fixtures, to proactive connectivity using real-time data signals.

    From wearables and fitness trackers, to connected home appliances and cars, the Internet of Things [...]

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  • What SMEs Need to Know About the IoT

    In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their company. However, according to a study done by McAfee, the network of devices that constitutes the IoT is set to grow at a staggering rate over the next few years. The world is fast moving towards the notion of a smart society with technology running our lives. There is much to be garnered from the IoT for SMEs. From smart [...]

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