'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the contrary. ExchangeWire explores how tracking campaign performance remains largely unsatisfactory to many in the era of cross-screen campaigns. The latest IAB [...]

AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at $100m, as the ad tech firm continues its acquisition spree, and prepares for the rise of programmatic-direct. The integration of Yieldex [...]

Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed - ask for ever-increasing levels of transparency; with oil giant Shell now asking for FIVE TIMES the industry standard before it [...]

The rise of adtech has resulted in massive disruption of long-held dynamics within the advertising sector, not least because of debates around transparency, and its potential for resulting in 'disintermediation'. ExchangeWire examines the debate that quietly bubbles under the surface of [...]

Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become the 'war on identity'; and we'll see the emergence of the 'vertical walled garden'. Read more predictions for 2015 from Gareth Davies, [...]

ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: AppNexus continues shopping spree; Group M digital chief speaks programmatic with ExchangeWire; Mobile operators to block ads to get in on [...]

AppNexus will take to the stage at next month's ATS Paris to discuss issues around transparency, here Geir Magnusson, CTO, SVP of engineering at AppNexus, shares insights on the wildly varying accounts of the extent of the problem, plus potential [...]

Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire's Wendy Hogan about the value of the Adconion/Kontera acquisitions as well as Amobee and Singtel’s ambitions for ad tech.  The Amobee cross-channel, cross-device [...]

The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best practices for brands working with agencies, trading desks and ad tech vendors in the programmatic [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's videogame move; Facebook tweeks ad offering;  IPONWEB buys in Europe; Rubicon Project partners with Future; Alibaba and WPP's telling filings. [...]