Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalises the shopper journey.  The study aimed to understand how media quality influences return on [...]

Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]

StackAdapt, the leading self-serve programmatic advertising platform, is expanding its partnership with Adsquare to include more global solutions, including a footfall measurement solution and global audience targeting segments.  The expanded partnership furthers StackAdapt’s ability to provide transparent performance data and scalable [...]

Croud, the award winning, global digital marketing agency, working with some of the world’s leading brands, announces the acquisition of Born Social, the global social media agency. This transaction marks Croud’s third acquisition in 12 months. With the support of its [...]

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen's industry-leading panel and Avocet's scaled advertising [...]

The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced its expansion into the US, with the opening of an office in New York.  The company already works with all major agency holding companies via API feeds into planning [...]

Zefr, the global leader in brand suitability across walled gardens, today (November 4th, 2022) announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens.  Rather [...]

Seedtag, the leading contextual advertising company, is strengthening its competitive positioning in the US by partnering with attention measurement provider, Adelaide, to help clients move beyond viewability and gain a deeper understanding of media quality.  Adelaide leverages a machine learning model [...]

Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign measurement with full mapping to the Global Alliance of Responsible Media (GARM) framework. As part of YouTube’s BSRP programme, clients [...]