Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative, and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics today (July 6th, 2022) announced the appointment of Carolyn Watt as its vice president of global client partnerships. As DV’s vice president of global client partnerships, Watt will [...]

Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [...]

Customer experience (CX) platform DISQO today (June 28th, 2022) announced that its advertising measurement products, Brand Lift and Outcomes Lift, have been selected by Adelaide to improve its media quality measurement capabilities and help advertisers drive better outcomes. DISQO’s lift [...]

Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Program that will be available in key markets in APAC. The program will arm brands with optimal multi-screen reporting of attention metrics within [...]

Independent advertising agency Fitzco today (June 16th, 2022) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to integrate attention metrics into its media measurement and buying practice.  With access to Adelaide’s AU attention metric, Fitzco can help [...]

Teads, the global media platform, announces a series of senior new appointments and promotions across North America as the company scales its business operations and solutions.  Jennifer Werner joins the company as VP Southeast to lead Teads’ mid-market sales teams for [...]

Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]

Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures. This brings the total amount of financing raised to date to $9.5m (£7.5m). Adelaide is trusted by the largest brands in [...]

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform powering custom business intelligence for mobile advertisers, today (6th June 2022) release the full report of their revelatory research findings about [...]