Integral Ad Science , a global leader in digital media quality, today announced additional services to its partnership with TikTok. IAS will now be able to measure viewability, invalid traffic (IVT), and app-level brand safety, allowing brands and agencies globally to [...]

Adelaide, the leader in the rapidly growing field of attention measurement, announces the appointment of Tyler DeTour as vice president of sales. After nearly a decade at Nielsen, DeTour brings his passion for media quality transparency to Adelaide’s fast-growing sales [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation, and reporting of YouTube video viewability, for desktop [...]

BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

Odeeo, the innovative tech company that aims to improve the in-game user experience by enabling audio ads during gameplay, today (5th April 2022), announced an integration with Oracle Moat, part of Oracle Advertising and Customer Experience (CX), to offer in-game [...]

Teads, the Global Media Platform, has reported revenue of USD$678m (£517m) for the Fiscal Year ended December 31st, 2021, representing a growth of 25% year-over-year Jeremy Arditi, co-CEO of Teads, commented: “Teads delivered a strong financial performance and continued to innovate [...]

Tenjin, a leading mobile measurement platform for indie and mid-sized mobile game publishers, together with Growth FullStack, a platform offering custom business intelligence for mobile advertisers, today announced their revelatory research findings about the state of mobile marketing, in light [...]

Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server The two companies' combined technology will facilitate direct relationships [...]

The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and redirecting them to avoid detection DoubleVerify ("DV"), (NYSE: DV), a leading software platform for digital media measurement, data, and [...]

Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers working with Anzu have access to third-party viewability verifications and [...]